Before the copy hits print, you will want to go over it with a fine
tooth comb to make sure that there are absolutely no spelling or
grammar errors. If you produce parts catalogs on a regular
basis, you will definitely save money even in the short run by having
your own binding machine on hand.
Organizing Your Products
There are a lot of ways for you to do this depending on what industry
your parts catalog is catering to. While you are putting together a catalog is also a great time to
take a good hard look at what has been selling turning parts and what is not and will
not for whatever reason and get rid of that dead wood. Take a look around and find
some covers that you like and see if your designer can emulate them.
Plastic comb is common in the auto parts world, but spiral coil might
make a good choice as well.
A good copywriter will dig deep into the jargon and vernacular of your
target audience and speak to them on a level that they understand, and
this can be invaluable especially for a specialized industry.Spare parts are life savers for your customers
and the life blood of your business.
Make sure that you have an order from that includes all the necessary
information and that allows for multiple orders, sales tax and shipping
calculations, etc. You
will, of course, want to use as many photos as possible, so do what you
can to get high-resolution versions, and leave plenty of space for them
in your mockup. As
far as binding, there are a number of different styles that might work.
Printing and Binding
You will likely want to print your catalog using a four color process,
and depending on the volume and expense, send the PDFs to a printer. You can put
those items in a special clearance section. Even if
your catalog is not especially technical, your copywriter will know how
to write copy that appeals to whatever audience you are aiming at. If there are
accessories that go along with these items, you may want to include
them (and/or blurbs about them) on the same page to increase the sales
of those items. (you'd be surprised how often these things are
overlooked). In some cases, you might want to use
categories such as "big sellers" for items that move out the door on a
consistent basis and that don't requite a lot of selling.
As far as font styles, for consistency's sake, keep it to no more than
three, and make sure it is easily readable above all else.
As far as your cover, if you have a design department, great. Here are a few tips for creating a
great parts catalog.
Copywriting
You will more than likely want to go with a professional here as well. Bullets are
great, as is the occasional use of bold print.
. For these,
all you really want to do is to make them easy to find.
Layout and Art
For the most part, a word processing program is under-equipped for
handling the job of layout for a high quality parts catalog, so you
will have to use a program such as Adobe InDesign or QuarkXPress. If not,
you will likely need to find a designer. If there are items that you want to feature or
introduce, you can give them prominent sections and pages as you see
fit
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